The Cinnamon Kitchen’s Rise in the Snacking Space
The Cinnamon Kitchen: A Snack Sensation
Launched in 2019 with just 50,000 INR, The Cinnamon Kitchen, spearheaded by marketing pro Priyasha Saluja, offers an array of plant-based, preservative-free snacks, gaining traction with star products like the Keto Cake and Vegan Cheese Chips.
The founder, Priyasha Saluja, brings marketing expertise from Dentsu, having worked on projects for renowned brands such as Parle, Eureka Forbes, and various tourism advertising initiatives.
Despite facing reservations from some sharks, Vineeta sees potential, offering 60 lacs for a 10% stake. Anupam expresses interest, while Aman proposes a unique deal. The brand’s digital presence is robust, with their Shopify website attracting 2000+ visitors through 800 keywords, and strong rankings for organic traffic.
The Cinnamon Kitchen Pitch Progress
60 lacs for 2 % is the ask at 30 Cr valuation
- Namita declined due to intense competition.
- Vineeta proposed 60 lacs for a 10% stake at a 6 Cr valuation, believing her contribution could be impactful.
- Deepinder Goyal of Zomato opted out due to a conflict of interest.
- Anupam expressed his desire to join Vineeta.
- Aman offered 10 lacs for a 2% stake with an additional 50 lacs as debt at a 12% interest rate, valuing the business at 5 Cr.
- Deepinder emphasized a crucial point: equity holds more value than debt in supporting a venture.
In response, she countered, suggesting Aman secure the deal for 60 lacs at a 5% stake with a 12 Cr valuation.
The Cinnamon Kitchen Shark Tank India Episode Review A Flavorful Journey from 2019 with Just 50,000 INR
Founded in 2019 by bootstrapping with a mere 50,000 INR, The Cinnamon Kitchen has become a significant player in the snacking industry.
The Cinnamon Kitchen Shark Tank India featured Priyasha Saluja – A Marketing Maven Turned Snack Entrepreneur
Priyasha Saluja, the founder, brings marketing experience from Dentsu, having worked on notable projects for brands like Parle, Eureka Forbes, and various tourism advertising initiatives.
The Cinnamon Kitchen – A Wholesome Snacking Experience
The Cinnamon Kitchen offers plant-based, preservative-free healthy snacks, featuring an extensive product range including vegan and gluten-free options, diabetic and keto-friendly snacks, as well as vegan cakes and gifts.
The Cinnamon Kitchen Star Products that Stand Out
Highlighting their star products like the Keto Cake, Apple Crumble Cake, Oh Fudge, Vegan Cheese Chips, and Flourless Almond Butter Cookies, The Cinnamon Kitchen boasts a total of 45 products, each with a 15-day shelf life.
The Cinnamon Kitchen A Factory to Fork Approach
The products are manufactured directly from their 2500 sq. feet factory in Noida Sector 63, primarily distributed through their own website, Amazon, Blinkit, and selected retail stores.
The Cinnamon Kitchen Shark Tank : Innovative Marketing Strategies for Customer Retention
Employing a unique marketing strategy, they sell through various online stores but cleverly use QR codes on their packaging to encourage customers to make repeat orders through their website.
The Cinnamon Kitchen : Sales Growth and Projections
The sales trajectory showcases significant growth:
2019 – 1.4 lacs,
2020 – 12.5 lacs,
2021 – 25 lacs,
2022 – 82 lacs, and
a projection of 6 Cr by end 2023 and already achieved 1.3 cr.
The Cinnamon Kitchen : The Business Landscape and Investment Offers
Despite objections from Namita due to competition, Vineeta makes an offer of 60 lacs for 10% at a 6 Cr valuation. Deepinder Goyal abstains due to a conflict of interest, while Anupam expresses interest in joining Vineeta. Aman proposes 10 lacs for 2% with a 50 lacs debt at a 12% interest rate, valuing the business at 5 Cr.
The Cinnamon Kitchen Shark Tank India Episode : Website and Digital Presence
Built on the Shopify platform, The Cinnamon Kitchen’s website (cinnamon.kitchen) boasts over 2000 visitors, utilizing around 800 keywords, with a growing traffic trend. The website already ranks well for organic traffic.
The Cinnamon Kitchen : Social Media Footprint
Connect with The Cinnamon Kitchen on their Facebook page and Instagram. For more information, you can contact them at 095828 27019 or via email at hey@cinnamon.kitchen.
The Cinnamon Kitchen Shark Tank : Stay Linked with the Founder
Follow Priyasha Saluja’s journey on LinkedIn.
In a crowded market, The Cinnamon Kitchen stands out not just for its delectable snacks but also for its unique marketing strategies and impressive growth trajectory.
She said the Indian Snacking Market is worth 70000 Cr, out of which 15% is healthy snack market, whole indian snacking market is growing at 10% every year and healthy snack market is growing 20% YoY
The Cinnamon Kitchen: Bite-Sized Overview
- Origins and Funding:
- Launched in 2019 with a bootstrap of 50,000 INR.
- Founder Priyasha Saluja, a marketing expert from Dentsu, leverages experience with Parle, Eureka Forbes, and tourism advertising.
- Product Range:
- Specializes in plant-based, preservative-free, and healthy snacks.
- Diverse offerings include vegan and gluten-free options, diabetic and keto-friendly treats, and vegan cakes and gifts.
- Star Products:
- Highlighted items like Keto Cake, Apple Crumble Cake, Oh Fudge, Vegan Cheese Chips, and Flourless Almond Butter Cookies.
- A total of 45 products with a 15-day shelf life.
- Operations and Sales:
- Products sourced from a 2,500 sq feet factory in Noida Sector 63.
- Mainly sold through the website, Amazon, Blinkit, and select retail stores.
- Creative customer retention strategy using QR codes on packaging.
- Financials and Market Insights:
- Seeking 60 lacs for a 2% stake at a 30 Cr valuation.
- Sales growth from 1.4 lacs in 2019 to a projected 6 Cr in 2023.
- 25% revenue from fresh cakes, 75% from packaged goods, with an average profit margin of 30%.
- Shark Tank Interaction:
- Vineeta offers 60 lacs for 10% at a 6 Cr valuation, emphasizing her value addition.
- Namita opts out due to competition concerns.
- Aman proposes 10 lacs for 2% and a 50 lacs debt offering at a 12% interest rate.
- Deepinder Goyal abstains due to a conflict of interest with Zomato.
- Anupam expresses interest in joining Vineeta’s offer.
- Website and Online Presence:
- Shopify-powered website – Cinnamon Kitchen.
- Growing organic traffic with over 2,000 visitors through 800 keywords.
- Active presence on Facebook and Instagram.
- Contact Details:
- Phone: 095828 27019
- Email: hey@cinnamon.kitchen
Conclusion: Despite competitive challenges, Cinnamon Kitchen’s innovative products and marketing strategies have positioned it as a potential investment, with Vineeta securing a deal.
