WhySoBlue Shark Tank India Episode Review

WhySoBlue Shark Tank India Episode Review

Website Information:

  • Website:- WhySoBlue
  • Build on E-commerce Shopify
  • SEO Improvement Needed
  • ORGANIC TRAFFIC:- 8,387 organic visitors per month


  • Jaya Shivkumar and her daughter Shweta Shivkumar co-founded WhySoBlue in August 2015, establishing a women-led business focusing on casual and formal clothing.
  • The business had humble beginnings in their living room, where Jaya stitched the initial collection and Shweta modeled the designs.
  • With decades of experience in clothing stitching, Jaya contributed her expertise to the venture, while Shweta, a passionate plant lover, brought her inherited hobby into the mix.
  • WhySoBlue upholds ethical employment practices and adopts zero-waste production methods in its operations.
  • The brand prioritizes the use of soft, breathable fabrics sourced from various regions across the country, ensuring both quality and sustainability in its products.

Brand and Products:

WhySoBlue Shark Tank India Episode

  • WhySoBlue – Specializes in vibrant printed and colorful outfits. Founded in 2015.
  • WhySoBlue is an online fashion brand based in Mumbai, led by women, focusing on made-to-order clothing and lifestyle products.
  • WhySoBlue offers a wide range of collections for men and women, including dresses and separates.
  • The brand’s made-to-order approach allows for personalized and unique fashion items tailored to individual preferences.
  • With a commitment to sustainability, WhySoBlue promotes conscious consumerism and eco-friendly practices in the fashion industry.

The Pitch:

  • WhySoBlue presented its clothing line, emphasizing slow fashion and its environmental benefits.
  • They showcased their co-ord sets (matching outfit pieces) and discussed the growing trend in India, especially for hot climates.
  • The founders highlighted their unique prints and design techniques.

Sharks’ Concerns:

  • The Sharks questioned the high price point of the clothing.
  • They debated whether co-ord sets were appropriate for everyday wear outside the home.
  • Some Sharks expressed concerns about the practicality of cotton co-ords in terms of wrinkling.

Shark Tank India Air Date:

  • Season 3, Episode 43, 20 March 2024

The Deal:

  • Despite reservations from most Sharks, Ritesh Agarwal offered Rs 40 lakh for 3% equity + Rs 35 lakh debt at 10% interest for 3 years.
  • WhySoBlue accepted the offer.


  • WhySoBlue secured investment despite concerns about their product and pricing strategy.

WhySoBlue Shark Tank Review Website Data

WhySoBlue Shark Tank Review Website Data

Website Information
SEONeeds Improvement
Organic Traffic8,387 visitors per month
Founders and Mission
FoundersJaya Shivkumar & Shweta Shivkumar (mother-daughter duo)
FoundedAugust 2015
MissionFocus on casual and formal wear for men and women, prioritizing ethical practices and sustainability.
Brand and Products
CategoryOnline fashion brand based in Mumbai
Target AudienceMen and women
ProductsDresses, separates, co-ord sets
* Made-to-order clothing for personalization and reduced waste
* Commitment to sustainability and ethical practices
* Vibrant prints and unique designs
Business Potential in India
Market GrowthIndian fashion industry to reach $350 billion by 202X (Source: IBEF, 2023)
Consumer TrendRising demand for sustainable fashion
Total Addressable Market (TAM)
Target AudienceTAM Size (assuming 1% penetration & 475 million middle-class population)
TAM Size (assuming 1% penetration & 475 million middle class population)Middle-class with disposable income
Ideal Target Audience and Demographics
Age22-40 years old
LocationTier 1 & Tier 2 Indian cities
IncomeMiddle to upper-middle class
PsychographicsEnvironmentally conscious, value ethical production, appreciate unique designs and personalization.
Marketing Strategy
Content Marketing
* Promote slow fashion and its environmental benefits
* Showcase customer stories and personalized outfits
* Partner with eco-conscious influencers
Digital Marketing Strategy
* Targeted Social Media Ads (Instagram & Facebook)
* Search Engine Optimization (SEO) for relevant keywords
* Influencer Marketing with micro-influencers
Distribution Strategy
* Continue E-commerce Focus (Shopify)
* Explore Brand Partnerships (ethical fabric suppliers & retailers)
* Consider Pop-Up Stores in major cities
* Strong Brand Identity (established presence, unique designs, sustainability)
* Growing Market (sustainable fashion)
* Made-to-Order Model (reduced waste & personalization)
* Existing Online Presence (website & organic traffic)
* High Price Point (compared to fast fashion)
* Educating Consumers (value of slow fashion & ethical practices)
* Managing Growth (scaling production & quality control)
Reasons for Success
* Addressing a Growing Trend (sustainable fashion)
* Differentiated Products (unique designs & personalization)
* Strong Online Presence (foundation for digital marketing)
Mitigation Strategies
* Pricing Strategy (offer a range of price points)
* Consumer Education (content about slow fashion & WhySoBlue’s practices)
* Strategic Partnerships (potentially reduce production costs)
Future Business Roadmap to Increase Valuation
* Product Line Expansion (broader audience while maintaining core values)
* Geographical Expansion (international markets)
* Omnichannel Strategy (flagship stores to complement online presence)
* Technology Integration (personalization & streamline operations)
* Data Analytics (understand buying behavior & refine marketing)
* Social Responsibility Initiatives (strengthen brand purpose)

WhySoBlue: Building a Sustainable and Colorful Fashion Brand

WhySoBlue Shark Tank India Episode Review

Brand and Products:

  • Category: Online fashion brand based in Mumbai
  • Target Audience: Men and women
  • Products: Dresses, separates, co-ord sets (matching outfit pieces)
  • USP (Unique Selling Proposition):
    • Made-to-order clothing for personalization and reduced waste
    • Commitment to sustainability and ethical practices
    • Vibrant prints and unique designs

Business Potential in India:

  • Growing Indian Fashion Market: The Indian fashion industry is expected to reach $350 billion by 2 (Source: IBEF, 2023).
  • Rising Demand for Sustainable Fashion: Consumers are increasingly conscious of environmental impact, creating a market for sustainable brands like WhySoBlue.

Total Addressable Market (TAM):

  • Target Audience: Considering both men’s and women’s clothing, the TAM can be estimated as a significant portion of India’s middle class with disposable income.
  • Assuming a TAM penetration of 1%, with an estimated Indian middle-class population of 475 million (Source: World Bank, 2023), the TAM is approximately Rs. 23,750 crore.

Ideal Target Audience and Demographics:

  • Age: 22-40 years old (young professionals, fashion-conscious individuals)
  • Location: Tier 1 & Tier 2 Indian cities (higher disposable income)
  • Income: Middle to upper-middle class (disposable income for sustainable fashion choices)
  • Psychographics: Environmentally conscious, value ethical production, appreciate unique designs and personalization.

Marketing Strategy:

Content Marketing:

  • Create blog posts promoting slow fashion and its environmental benefits.
  • Showcase customer stories and testimonials featuring personalized outfits.
  • Partner with eco-conscious influencers to promote WhySoBlue’s sustainable practices.

Digital Marketing Strategy:

  • Targeted Social Media Ads: Utilize Instagram and Facebook Ads to reach the ideal target audience based on demographics and interests.
  • Search Engine Optimization (SEO): Optimize website content for relevant keywords like “sustainable clothing,” “made-to-order fashion,” and “co-ord sets.”
  • Influencer Marketing: Collaborate with micro-influencers in the fashion and sustainability space to promote WhySoBlue’s products.

Distribution Strategy:

  • Continue E-commerce Focus: Enhance the Shopify platform for a seamless online shopping experience.
  • Explore Brand Partnerships: Collaborate with ethical fabric suppliers and eco-conscious retailers for wider reach.
  • Consider Pop-Up Stores: Organize temporary retail experiences in major cities to create brand awareness and engagement.


  • Strong Brand Identity: Established presence, unique designs, and commitment to sustainability.
  • Growing Market: Capitalizes on the rising demand for sustainable fashion in India.
  • Made-to-Order Model: Reduces waste and allows for personalization, increasing customer satisfaction.
  • Existing Online Presence: An established website with organic traffic lays the groundwork for further digital marketing efforts.


  • High Price Point: This may deter some customers, especially considering competition from fast fashion brands.
  • Educating Consumers: Spreading awareness about the value proposition of slow fashion and ethical practices.
  • Managing Growth: Scaling production and maintaining quality control with a made-to-order model.

Reasons for Success:

  • Addressing a Growing Trend: Aligns with the growing consumer interest in sustainable fashion.
  • Differentiated Products: Unique designs and personalization options set WhySoBlue apart from competitors.
  • Strong Online Presence: Existing website and organic traffic provide a solid foundation for growth.

Mitigation Strategies:

  • Pricing Strategy: Offer a range of products at different price points to cater to a wider audience.
  • Consumer Education: Develop content that educates customers about the environmental benefits of slow fashion and WhySoBlue’s ethical practices.
  • Strategic Partnerships: Collaborate with sustainable fabric suppliers to potentially reduce production costs.

Future Business Roadmap to Increase Valuation:

  • Product Line Expansion: Introduce new collections catering to a broader audience while maintaining core values.
  • Geographical Expansion: Explore international markets with a growing appreciation for sustainable fashion.
  • Omnichannel Strategy: Consider flagship stores in major cities to complement the online presence.
  • Technology Integration: Utilize technology to streamline operations and personalize the customer experience (e.g., virtual try-on tools, size recommendations).
  • Data Analytics: Leverage website traffic and customer data to understand buying behavior and refine marketing strategies.
  • Social Responsibility Initiatives:ย Partner with environmental NGOs or support sustainable cotton farming practices to strengthen brand purpose.

By implementing these strategies, WhySoBlue can solidify its position as a leader in India’s sustainable fashion movement. The brand’s commitment to vibrant designs, ethical practices, and environmental consciousness will resonate with a growing segment of eco-conscious consumers, ultimately leading to increased brand valuation.

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