Zoe Nutrition For Life Shark Tank India Review

Entrepreneur Name- Karan Jindal and Taniya Dhirasaria

About the Entrepreneur- The founders of Zoe, Karan Jindal, and Taniya Dhirasaria hail from Gurgaon and aimed to replicate the detox centre experience in an e-commerce product.

Karan is also the founder of a startup that was acquired by Quickr for a cash payment of 6 crores along with a stock deal.

LinkedIn Profile- https://in.linkedin.com/in/taniya-dhirasaria-68533112

Brand NameZoe Nutrition For Life
Brand Website-https://www.zoe.menu/
Business CategoryHealth and Wellness 

Innovation;- Yes, Zoe Nutrition for Life’s business vision aims to offer customers a range of solutions by combining expert knowledge from doctors and professionals in the field, utilizing natural products and food to promote overall health and well-being.

Company Valuation₹15 Crores
Equity Asked₹75 Lakhs for 5% Equity
Deal ClosedNo
Final Shark Tank DealNo Deal
Target City/Country-India
Total Addressable Market-78 billion U.S. dollars in 2020.
Product/ServicesHealth and Wellness Products

About the Product-  To tackle the issue of failed resolutions and plans for better health, Zoe Nutrition for Life was established. Zoe Nutrition is a wellness and health brand that offers a range of products and programs, including healthy food and beverages, personalized diet and workout plans, and live classes with fitness experts, doctors, and nutritionists.

Their products are designed to naturally cure lifestyle disorders such as obesity, sleep disorders, infertility, and PCOS. All of their offerings are carefully curated under the guidance of top fitness experts and can be purchased directly from their website.

With 1.4 lakh customers served and 2.2 lakh homes reached over the past 6 years, Zoe is a bootstrapped company that operates as an e-commerce food and beverage brand. Their best-selling product is the One Day detox, which includes four items.

For customers who purchase the One Day detox, they offer a free subscription for one month to yoga, diet plans, meditation, and live classes with their team of doctors and experts. The team consists of 7 members, including one doctor, one nutritionist, 2 founders, and 3 operations staff.


Karan Jindal and Taniya Dhirasaria asked ₹75 Lakhs for 5% Equity. None of the sharks were interested in the deal. It concluded in No Deal.

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