Categories Beauty Business

House Of Beauty India Shark Tank India Episode Review

House Of Beauty India Shark Tank India Episode Review

Website Information:

  • Website:- House Of Beauty India
  • Build on E-commerce Shopify
  • Advertise with Google Ads
  • ORGANIC TRAFFIC:- 69,896 organic visitors per month


  • Vibhuti Vohra Arora, a Face Yogi with a Master’s degree from Liverpool John Moores University. She also runs Face Yoga School India by House of Beauty and another business called Red Door Luxury.


  • To provide high-quality, innovative skincare products that are based on the founder’s deep understanding of beauty, especially face beauty care.

House Of Beauty India Shark Tank India Episode


  • Revolutionary skincare, face yoga, and skin tech products, as well as skin vitamins. The company also offers hair care and body care products.

Shark Tank India Pitch:

  • The founder asked for an investment of ₹50 lakhs for 20% equity in the company.

Shark Feedback:

  • Shark Namita Thappar questioned the company’s differentiation factor, as the founder herself is the differentiator.
  • The founder explained that her expertise and experience in face yoga and skincare are the key differentiators for the company’s products.
  • Shark Anupam Mittal was impressed with the founder’s passion and knowledge, but he felt that the company was still in its early stages and needed more time to prove its concept.
  • Shark Aman Gupta was interested in the company’s potential, but he felt that the valuation was too high.
  • Shark Amit Jain was not convinced about the company’s scalability.
  • Shark Vineeta Singh appreciated the founder’s passion and drive, but she felt that the company was not a good fit for her investment portfolio.

Overall, the sharks were not impressed with the company’s pitch and did not invest.

Additional Information:

  • House Of Beauty India Shark Tank India episode: Season 3, Episode 22
  • House Of Beauty India episode air date: February 20, 2024


While House Of Beauty India did not receive an investment in Shark Tank India, the company still has the potential to be successful. The founder’s passion and expertise in face yoga and skincare are valuable assets, and the company’s products are innovative and high-quality. With further development and marketing, House Of Beauty India could become a leading player in the skincare industry.

House Of Beauty India Shark Tank Review Website Data

House Of Beauty India Shark Tank Review Website Data

Brand NameHouse Of Beauty India (HOBI)
VisionProvide high-quality, innovative skincare based on deep understanding of beauty, especially face care.
FounderVibhuti Vohra Arora (Face Yogi, Master’s degree)
Organic Traffic69,896 monthly visitors
ProductsRevolutionary skincare, face yoga, skin tech, skin vitamins, hair care, body care
TAMPremium Skincare (USD 7.8B, 10% CAGR) + Face Yoga (USD 15M, 20% CAGR)
Target AudienceWomen 25-45, urban, higher income, natural & premium products
Marketing StrategyContent & Digital (social media, influencers, SEO), Paid Advertising (Google Ads, consider others), Collaborations (studios, salons)
Distribution StrategyDTC (website, expand e-commerce), Offline Partnerships (select stores), Subscription Model
AdvantagesUSP (natural + face yoga), Strong Founder, Existing Organic Traffic, Early Mover (face yoga)
ChallengesCompetition, Brand Awareness, Scaling Distribution
Success & MitigationProduct Differentiation, Strong Content Marketing, Strategic Partnerships, Data-Driven Decisions, Sustainable Practices
Future RoadmapProduct Range Expansion, International Expansion, Technology Integration (mobile apps), Valuation Building

House Of Beauty India: Business Plan

House Of Beauty India Shark Tank India Episode Review

Business Potential in India:

  • Market Size: The Indian beauty and personal care market is expected to reach USD 20.8 billion by 2025, growing at a CAGR of 8.4%. (Source: Statista)
  • Rising Disposable Income: Increased disposable income among Indian consumers is leading to a higher demand for premium beauty products.
  • Growing Awareness of Self-Care: Indians are becoming increasingly aware of the importance of self-care and are willing to spend money on products that improve their appearance and well-being.

Total Addressable Market (TAM):

Considering HOBI’s focus on natural, innovative skincare and face yoga, the TAM can be segmented:

  • Premium Skincare: USD 7.8 billion (2023), growing at 10% CAGR. (Source: Nielsen)
  • Face Yoga Tools & Services: USD 15 million (2023), growing at 20% CAGR. (Source: Expert Market Research)

Ideal Target Audience:

  • Demographics: Women aged 25-45, residing in urban areas, with a higher disposable income, and interested in natural and premium beauty products.
  • Psychographics: Health-conscious, and open to trying new and innovative products.

Marketing Strategy:

  • Content & Digital Marketing:
    • Build a strong social media presence on platforms like Instagram, YouTube, and Facebook.
    • Create engaging content showcasing the benefits of HOBI products and face yoga techniques.
    • Partner with beauty influencers and micro-influencers for product reviews and promotions.
    • Leverage organic traffic (69,896 monthly visitors) by optimizing website content for SEO and targeted keywords.
  • Paid Advertising:
    • Continue Google Ads campaigns targeting relevant keywords with high search volume.
    • Consider exploring other ad platforms like Facebook Ads and Instagram Ads for wider reach.
  • Collaborations:
    • Partner with yoga studios, beauty salons, and other relevant businesses to reach a wider audience.
    • Offer workshops and educational sessions on face yoga techniques to build brand awareness and establish expertise.

Distribution Strategy:

  • Direct-to-Consumer (DTC): Continue selling through the HOBI website and expand e-commerce presence to other platforms like Amazon and Flipkart.
  • Offline Partnerships: Partner with select beauty stores and pharmacies in major cities to increase physical product availability.
  • Subscription Model: Offer subscription boxes with curated product packages and access to online face yoga tutorials.


  • Unique Selling Proposition (USP): Combination of natural skincare products and face yoga expertise.
  • Strong Founder: Vibhuti’s experience and passion are valuable assets.
  • Existing Organic Traffic: The website already attracts a significant number of visitors.
  • Early Mover Advantage: In the growing face yoga market.


  • Competition: Intense competition in the skincare industry.
  • Building Brand Awareness: Need to overcome brand recognition challenges.
  • Scaling Distribution: Expanding offline presence can be resource-intensive.

Reasons for Success and Mitigation Strategies:

  • Focus on Product Differentiation: Continuously innovate and develop unique product formulations and face yoga techniques.
  • Strong Content Marketing: Build a loyal community by providing valuable and engaging content.
  • Strategic Partnerships: Collaborate with key players in the beauty and wellness industry.
  • Data-Driven Decision Making: Regularly analyze marketing performance and adapt strategies accordingly.
  • Sustainable Practices: Emphasize environmentally-friendly ingredients and packaging to attract conscious consumers.

Future Business Roadmap:

  • Expand Product Range: Develop new product lines targeting specific skin concerns.
  • International Expansion: Enter international markets with high potential for natural beauty products.
  • Technology Integration: Develop mobile apps for personalized skincare recommendations and face yoga coaching.
  • Building Valuation: Increase profitability, expand brand awareness, and establish strong partnerships.

Note: This plan is based on the information provided and current market trends. Specific actions and strategies may need to be adapted based on further research and analysis.

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