Karibo Cosmetics Shark Tank India Episode Review

Karibo Cosmetics Shark Tank India Episode Review

Website Information:

  • Website:- Karibo Cosmetic
  • Build on WordPress CMS, Pages Built Using Elementor Plugin
  • SEO Improvement Needed
  • ORGANIC TRAFFIC:- 37 organic visitors per month


  • Bhakti Bhanushali and Jasmin Shah are the co-founders.
  • Both are graduates with backgrounds in marketing and communications.
  • Karibo was launched by them in July 2020.

Karibo Cosmetics Shark Tank India Episode

About the company:

  • Karibo Cosmetics offers a revolutionary approach to beauty by allowing customers to create their own customized lipsticks.
  • Founded by Bhakti Bhanushali and Jasmin Shah, Karibo Cosmetics blends cosmetics with skincare principles, utilizing natural and organic food-based ingredients.
  • Their unique live, interactive process ensures that each lipstick is tailored to the individual’s preferences. Despite not securing a deal on Shark Tank India, Karibo Cosmetics’ emphasis on personalized beauty solutions and commitment to using natural ingredients make them a standout in the cosmetics industry, inspiring both customers and aspiring entrepreneurs alike.


  • Karibo Cosmetics offers a unique experience: creating customized lipsticks through a live, interactive process.
  • They blend cosmetics with skincare principles, utilizing natural and organic food-based ingredients.

Shark Tank India Pitch:

  • Appeared on Shark Tank India Season 3, aired on March 11, 2024.
  • Sought Rs 80 lakhs for a 5% equity stake.
  • Sharks were intrigued by the concept and live experience but ultimately rejected the offer.
  • Reasons for rejection included scalability concerns and incomplete company registration.


  • Karibo Cosmetics emphasizes personalized beauty solutions catering to individual preferences.
  • Karibo Cosmetics Focuses on natural ingredients and hands-on experiences.
  • While Karibo Cosmetics didn’t secure a deal on Shark Tank India, their story inspires aspiring entrepreneurs.

Karibo Cosmetics Shark Tank India Review Website Data

Karibo Cosmetics Shark Tank India Review Website Data

WebsitePlatformWordPress CMS with Elementor plugin
SEO StatusNeeds Improvement
Organic Traffic37 visitors per month
FoundersNamesBhakti Bhanushali & Jasmin Shah
BackgroundsMarketing & Communications
Launch DateJuly 2020
ConceptService– Blog posts & tutorials on the customization process – Benefits of natural ingredients – Customer testimonials
IngredientsNatural & organic, food-based
Business PotentialTrendRising Demand for Personalized Beauty
Market Size (Organic Cosmetics)India
TAM (Estimated)FocusPremium, Customized Lipsticks
Market Size (Cosmetics)India
TAM Estimate
Target AudienceAge18-35 years old
LocationTier 1 & 2 Cities
IncomeModerate to High Disposable Income
PsychographicsFashion-Conscious, Interested in Beauty Trends
Value Personalization & Natural Ingredients
Active on Social Media
Marketing StrategyWebsiteImprove SEO & Organic Traffic
ContentKaribo website with a user-friendly customization interface
Social MediaPlatforms
Influencer Marketing
Interactive ContentSurveys/Quizzes
Distribution StrategyOnline StoreCaters to the growing demand for personalized beauty products
PartnershipsOnline Beauty Retailers
Offline EventsPop-up events/Collaborations with beauty stores
Advantages (USP)
*Live Experience
*Natural Ingredients
*Brand Awareness
Reasons for SuccessTrendFocus on natural ingredients & self-expression resonates with the target audience
Customer ExperienceMemorable live, interactive lipstick creation
Brand IdentityFocus on natural ingredients & self-expression resonates with target audience
Mitigation StrategiesMarketingTargeted campaigns to increase brand awareness
TechnologyInvest in automation for specific aspects of customization
PartnershipsCollaborate with brands/influencers for wider reach & expertise
Future RoadmapValuationBrand awareness campaigns, distribution channel expansion, explore new product lines (e.g., eyeshadow palettes, lip glosses)
Product InnovationDevelop new shades, textures, and finishes based on market research & customer feedback
Subscription ModelExplore offering a subscription service for customized lipstick deliveries
SustainabilityImplement eco-friendly practices in production & packaging

Karibo Cosmetics: Redefining Beauty Through Customization

Karibo Cosmetics Shark Tank India Episode Review

Business Potential in India:

  • Rising Demand for Personalized Beauty: Consumers are increasingly seeking beauty products tailored to their specific needs and preferences (Source: Global Wellness Institute: [invalid URL removed]).
  • Growing Organic Cosmetics Market: The Indian organic cosmetics market is projected to reach β‚Ή5,300 crore (USD 70 million) by 2025 (Source: Zion Market Research: [invalid URL removed]).

Total Addressable Market (TAM):

  • Considering India’s cosmetics market size of β‚Ή80,000 crore (USD 1.06 billion) in 2023 and Karibo’s focus on premium, customized lipsticks, a conservative TAM estimate could be β‚Ή2,000 crore (USD 26.8 million).

Ideal Target Audience:

  • Demographics: Age 18-35, residing in Tier 1 & 2 cities, with a moderate to high disposable income.
  • Psychographics: Fashion-conscious, interested in beauty trends, value personalization and natural ingredients, active on social media.

Marketing Strategy:

Content & Digital Marketing Strategy:

  • Website Optimization: Improve SEO to increase organic traffic significantly from the current 37 visitors per month. Create engaging blog posts and tutorials featuring the customization process, benefits of natural ingredients, and customer testimonials.
  • Social Media Marketing: Build a strong presence on Instagram and TikTok with visually appealing content showcasing lipstick creation, tutorials, and behind-the-scenes glimpses. Partner with beauty micro-influencers for promotions.
  • Interactive Content: Develop quizzes or surveys on social media to understand user preferences and personalize future marketing campaigns.

Distribution Strategy:

  • Omnichannel Approach:
    • Establish an online store on the Karibo website with a user-friendly interface for lipstick customization.
    • Explore partnerships with online beauty retailers like Nykaa and MyGlamm.
    • Consider pop-up events or collaborations with select beauty stores in major cities to offer the live, interactive experience.


  • Unique Selling Proposition (USP): Customization, live experience, and focus on natural ingredients.
  • Strong Social Impact: Potential to empower customers and promote self-expression.
  • Early Traction: Though a young company, the Shark Tank India appearance generated buzz and brand awareness.


  • Brand Awareness: Limited brand recognition compared to established cosmetic companies.
  • Scalability: Maintaining quality and consistency of the customization process while expanding production.
  • Competition: Competition from established and emerging customized beauty brands.

Reasons for Success:

  • Addressing a Growing Trend: Caters to the increasing demand for personalized beauty products.
  • Memorable Customer Experience: The live, interactive lipstick creation offers a unique and engaging experience.
  • Strong Brand Identity: Focus on natural ingredients and self-expression resonates with a growing segment of beauty consumers.

Mitigation Strategies:

  • Targeted Marketing Campaigns: Utilize effective digital marketing strategies to reach the ideal target audience and increase brand awareness.
  • Invest in Technology: Explore automation options for certain aspects of the customization process to ensure scalability without compromising quality.
  • Partnerships and Collaborations: Partner with established beauty brands or influencers to broaden reach and leverage their expertise.

Future Roadmap:

  • Increase Valuation: Focus on brand awareness campaigns, expand distribution channels, and explore new product lines (e.g., customized eyeshadow palettes, lip glosses).
  • Product Innovation: Continuously develop new and innovative shades, textures, and finishes based on market research and customer feedback.
  • Subscription Model: Explore offering a subscription service for regular deliveries of customized lipsticks.
  • Sustainability Initiatives: Implement eco-friendly practices throughout the production and packaging process.

By implementing this comprehensive business plan, Karibo Cosmetics can leverage its unique concept and strong brand identity to carve out a niche in the personalized beauty market and increase its valuation.

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