Be U Natural Shark Tank India Episode Review

Be U Natural Shark Tank India Episode Review

Website Information:

  • Website:- Be U Natural
  • SEO Improvement Needed
  • ORGANIC TRAFFIC:- 6 organic visitors per month

Founder & Story:

  • Deepak Sharma founded Be U Natural, a salon chain offering a range of clean and affordable beauty services to enhance customer confidence.
  • Launched in November 2015, Be U Natural prioritizes accessibility with services like hair smoothening at Rs 1999 and waxing at Rs 49.
  • They operate six salons across five cities (Delhi, Lucknow, Kanpur, Ghaziabad, Noida) with plans for four more.
  • Be U Natural maintains a 0% attrition rate and operates as a Sole Proprietorship.

Be U Natural Shark Tank India Episode

About the Company:

  • Be U Natural offers premium salon services at affordable prices in a clean and welcoming environment.
  • Their mission is to empower individuals to embrace their natural beauty through personalized services.
  • They offer haircuts, styling, coloring, skincare, and wellness treatments.
  • Hygiene and client satisfaction are top priorities.

Services Offered:

  • Haircuts & Styling
  • Keratin Treatments (including their in-house brand Agami Professional)
  • Manicures
  • Threading & Waxing
  • Facials
  • De-Tan Treatments


  • September 2023 sales: ₹28 lakhs (Vaishali outlet: ₹11.4 lakhs)
  • Estimated September 2023 profit: ₹7-9 lakhs
  • FY 2023-2024 projected sales: ₹4 crores (up from ₹2.46 crores in FY 2022-2023)
  • FY 2022-2023 profit margin: 25-28%

Shark Tank India Episode AIR Date:

  • Episode 33, 6 March 2024

Shark Tank India Pitch:

  • Asked for ₹60 lakhs for 2.5% equity at a valuation of Rs. 24 crores.
  • No deal was received due to concerns about scalability and exit strategy for investors.

Be U Natural Shark Tank India Review Website Data

WebsiteBe U Natural (Needs SEO Improvement)
Organic Traffic6 visitors per month
FounderDeepak Sharma
FoundedNovember 2015
ConceptAffordable & Customer-Centric Beauty Services
Price ExampleHair Smoothening: Rs 1999, Waxing: Rs 49
Locations6 salons across 5 cities (Delhi, Lucknow, Kanpur, Ghaziabad, Noida)
Expansion PlansFurther expansion planned
Staff Attrition Rate0%
Business ModelSole Proprietorship
TAM (Total Addressable Market)₹3,697 crore (USD 4.6 billion)
Target AudienceWomen aged 18-50 in urban areas
Target Audience PsychographicsValue-conscious, prioritize quality & affordability, seek clean & hygienic environment with personalized service
Content Marketing* Blog Posts (beauty trends, hair/skincare tips, self-care benefits) * Client Testimonials * Lookbook Content (salon services & client transformations)
Digital Marketing* SEO (optimize website & listings for relevant keywords) * Social Media Marketing (engage target audience, targeted ads, influencer collaboration) * Influencer Marketing (partner with local beauty/fashion influencers) * Loyalty Programs (tiered benefits for repeat business)
Distribution Strategy* Salon Expansion (strategic locations in existing & new cities) * Franchise Opportunities * Online Booking System (user-friendly, 24/7 scheduling)
Advantages* Unique Value Proposition (affordable premium services, hygiene, customer focus) * Strong Financials (profitability, projected sales growth) * Loyal Customer Base (0% staff attrition) * In-House Brand (Agami Professional)
Challenges* High Competition * Scalability Concerns * Limited Brand Awareness
Reasons for Success* Market Demand * Profitable Business Model * Customer Focus
Mitigation Strategies* Strategic Expansion & Franchising * Enhanced Marketing Strategy (SEO, Social Media, Influencers) * Technology Integration (online booking, loyalty programs)

Be U Natural: Building a Scalable Salon Empire

Be U Natural Shark Tank India Episode Review

Business Potential in India:

The Indian beauty and wellness industry is booming, projected to reach a staggering ₹1,84,872 crore (USD 23.2 billion) by 2025 (Source: IBEF). This growth is fueled by:

  • Rising disposable income: More Indians can now afford beauty services.
  • Growing urbanization: Increased demand for convenient and professional salon services in urban centers.
  • Increased focus on personal grooming: Rising awareness of personal care and appearance.

Total Addressable Market (TAM):

Considering India’s population and an estimated 2% interested in affordable salon services (approx. 52 million), the TAM is a significant ₹3,697 crore (USD 4.6 billion).

Ideal Target Audience:

  • Demographics: Women aged 18-50 residing in urban areas.
  • Psychographics: Value-conscious individuals who prioritize quality and affordability. They seek a clean, hygienic environment and personalized service.

Marketing Strategy:

Content Marketing:

  • Blog Posts: Create informative content about beauty trends, hair and skincare tips, and the benefits of self-care (SEO optimization for relevant keywords).
  • Client Testimonials: Showcase positive experiences from satisfied Be U Natural customers to build trust and credibility (share on website and social media).
  • “Lookbook” Content: Share high-quality photos and videos showcasing salon services and client transformations (promote on social media and website).

Digital Marketing Strategy:

  • Search Engine Optimization (SEO): Optimize website content and online listings for relevant keywords like “affordable salon near me,” “hair smoothening,” and “[city name] salon.”
  • Social Media Marketing: Engage target audiences on platforms like Instagram and Facebook with visually appealing content promoting Be U Natural’s services and special offers (run targeted ads and collaborate with influencers).
  • Influencer Marketing: Partner with local beauty and fashion influencers to reach a wider audience and leverage their credibility (offer product placements or sponsored content).
  • Loyalty Programs: Implement a rewards program with tiered benefits to incentivize repeat business and customer retention (track customer data and personalize offers).

Distribution Strategy:

  • Salon Expansion: Focus on strategic expansion in high-traffic areas within existing and new cities, prioritizing areas with limited competition from established high-end salons.
  • Franchise Opportunities: Explore franchising as a growth strategy to increase brand reach, reduce operational costs, and leverage local expertise (develop a strong franchise model and provide support to franchisees).
  • Online Booking System: Implement a user-friendly online booking system for appointments and service selection, allowing for 24/7 scheduling convenience (integrate with social media platforms for easy booking).


  • Unique Value Proposition: Affordable premium salon services in a hygienic environment with a focus on customer satisfaction (clearly differentiate from high-end salons and budget salons with lower quality).
  • Strong Financials: Demonstrated profitability with a 25-28% profit margin and projected sales growth (highlight consistent financial performance).
  • Loyal Customer Base: 0% staff attrition rate indicates a strong focus on employee satisfaction, potentially leading to better customer service (emphasize positive work culture and employee training).
  • In-House Brand (Agami Professional): Diversifies revenue streams and potentially increases profit margins (explore expanding the product line and online sales).


  • High Competition: The salon industry is highly competitive, requiring effective marketing strategies to stand out from established players and budget salons.
  • Scalability Concerns: Investors on Shark Tank India expressed concerns about Be U Natural’s ability to scale beyond a certain point. Address these concerns by demonstrating a clear expansion plan and the potential for franchising.
  • Limited Brand Awareness: Low organic traffic indicates a need for improved brand awareness strategies.

Reasons for Success and Mitigation Strategies:

Be U Natural has a strong foundation for success:

  • Market Demand: Addressing the growing demand for affordable beauty services in India.
  • Profitable Business Model: Demonstrated financial success with a loyal customer base.


Be U Natural is a growing salon chain focused on affordability, hygiene, and customer satisfaction. While their Shark Tank India pitch was unsuccessful, they show strong financial performance and potential for future expansion.

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