Categories Case Study

Vobble Shark Tank India Episode Review

Vobble Shark Tank India Episode Review

Website Information:

  • Website:- Vobble
  • SEO Improvement Needed
  • ORGANIC TRAFFIC:- 2 organic visitors per month

Vobble Shark Tank India Episode

Vobble Founders:

  • Neha Sharma and Sowmya Jagannath co-founded Vobble, the first audio-OTT platform designed specifically for children.
  • They appeared on Shark Tank India Season 3 to seek funding and support for the growth of their brand.
  • Neha Sharma pursued a Bachelor of Technology in Computer Science from Netaji Subhas Institute of Technology in 2005, followed by a Master of Business Administration in Marketing from the University of Delhi in 2009.
  • After completing her MBA, Neha worked in various roles at Unilever, PepsiCo, DuPont, and EssilorLuxottica, accumulating extensive experience in sales, marketing, and business development.
  • In August 2022, Neha left EssilorLuxottica to embark on the journey of founding Vobble and currently serves as its CEO.
  • Sowmya Jagannath earned a Bachelor of Science in Neuroscience from the University of Michigan in 2009.
  • Additionally, Sowmya obtained an Advanced Post Graduate Diploma in Clinical Research and Management in 2010 and completed a Digital Marketing Course in 2015.
  • In 2021, she pursued a Master of Design from the Srishti Manipal Institute of Art, Design, and Technology, which she completed in June 2023.
  • Sowmya’s professional journey includes roles at Wockhardt Ltd., Floh, Rustcraft Digital, and currently as a Book Author at Lady Limerick since 2019.
  • At Vobble, Neha Sharma serves as the CEO, while Sowmya Jagannath holds the position of CPO, collectively leading the company toward its mission of transforming children’s audio entertainment.


  • Vobble is an immersive audio OTT platform for kids that offers audio stories, game shows, music, and activities.
  • Founders Neha Sharma and Sowmya Jagannath appeared on Shark Tank India Season 3, Episode 33.
  • They sought ₹25 lakhs for 1.5% equity and secured a deal of ₹25 lakhs for 2% equity from Namita Thapar.
  • The company is currently valued at ₹12.5 crores.

Key Points:

  • Vobble aims to reduce children’s screen time and provide better educational content through entertainment.
  • The platform offers a variety of kid-friendly content, including popular stories like Panchatantra and Alice in Wonderland.
  • Vobble also has a parental control system that allows parents to monitor their children’s listening habits.


  • The audio content market is highly competitive, with established players like Spotify and YouTube.
  • Convincing parents to pay for a subscription when there are many free audio content options available.
  • Building brand awareness and establishing Vobble as a trusted choice for parents.


  • Vobble can focus on product innovation and differentiation to stand out from the competition.
  • They can build strategic partnerships with schools, educational institutions, and other brands to expand their reach and credibility.
  • The company can leverage data analytics to optimize its marketing and distribution strategies.

Shark Tank India Judges’ Comments:

  • Shark Anupam Mittal pointed out that YouTube is already a popular platform for audio content.
  • Shark Namita Thapar was impressed by the founder’s passion and vision but was concerned about the market competition.
  • Shark Aman Gupta liked the product but felt that the valuation was too high.
  • Shark Deepinder Goyal appreciated the founders’ efforts but felt that the business model was not scalable.
  • Shark Vineeta Singh was impressed by the product and the founders’ vision and offered them a deal.

Reasons for Deal:

  • Namita Thapar was impressed by the founder’s passion and vision.
  • She believed that Vobble had the potential to be a leader in the audio content market for kids.
  • She was willing to invest in the company and help it grow.

Vobble Shark Tank Review Website Data

Vobble Shark Tank Review Website Data

Organic Traffic2 visitors per month
FoundersNeha Sharma (CEO) & Sowmya Jagannath (CPO)
Market Potential (India)₹25,740 crore (USD 3.4 billion) by 2025 (mobile gaming & entertainment)
TAM (India)₹3,862.5 crore (USD 50.8 million)
Target AudienceParents (2-12 year olds) – Urban/Suburban, Tech-savvy, Concerned about screen time
Content MarketingHigh-quality Audio Production, Educational Focus, Variety of Formats (stories, game shows, etc.)
Digital MarketingSEO, Social Media Marketing, Influencer Marketing, Content Marketing
DistributionD2C Mobile App, Educational Partnerships, Content Aggregation Platforms
AdvantagesUSP (First-mover in immersive audio for kids), Experienced Founders, Investor Backing
ChallengesLow Brand Awareness, Content Creation Costs, User Acquisition
Success FactorsAddressing a Growing Need, Focus on Quality & Education, Data-driven Approach
Mitigation StrategiesStrategic Partnerships, Freemium Model, Community Building
Future BusinessContent Expansion, International Expansion, Technology Integration
Valuation GrowthSubscription Growth, Additional Funding, Strong Brand Building, Profitability

Vobble: A Deep Dive into the Immersive Audio Entertainment Platform for Kids

Vobble Shark Tank India Episode Review

Website Information:

  • Website:- Vobble
  • SEO Improvement Needed
  • ORGANIC TRAFFIC:- 2 organic visitors per month

Vobble Founders:

  • Neha Sharma (CEO): Extensive experience in sales, marketing, and business development (Unilever, PepsiCo, EssilorLuxottica) with a B.Tech in Computer Science and an MBA in Marketing.
  • Sowmya Jagannath (CPO): Background in neuroscience, digital marketing, and design (Wockhardt Ltd., Floh, Rustcraft Digital) with a B.Sc. in Neuroscience and a Master of Design.

Business Potential in India:

  • The Indian mobile gaming and entertainment market is expected to reach ₹25,740 crore (USD 3.4 billion) by 2025 (Source: Statista).
  • Growing smartphone penetration and rising disposable income among young parents create a larger target audience.
  • Increasing awareness of screen time issues in children fuels the demand for healthier entertainment options.

Total Addressable Market (TAM):

  • Considering India’s population and a potential customer base of 2.5% interested parents (approx. 15 million), the TAM is estimated at ₹3,862.5 crore (USD 50.8 million).

Ideal Target Audience:

  • Demographics: Parents of children aged 2-12 residing in urban and suburban areas.
  • Psychographics: Tech-savvy parents concerned about screen time and seeking engaging, educational audio content for their children.

Marketing Strategy:


  • High-quality Audio Production: Engaging storytelling, sound effects, and original music to create an immersive audio experience.
  • Educational Focus: Partner with educators and child development experts to create content that is both entertaining and informative.
  • Variety of Formats: Audio stories, game shows, sing-alongs, and educational podcasts to cater to different interests.

Digital Marketing Strategy:

  • Search Engine Optimization (SEO): Optimize website content and app store listings for relevant keywords like “kids audio content,” “educational podcasts,” and “audio entertainment for kids.”
  • Social Media Marketing: Utilize platforms like Facebook and Instagram to target parents with engaging content showcasing Vobble’s benefits.
  • Influencer Marketing: Partner with parenting bloggers and social media influencers to reach a wider audience and build trust.
  • Content Marketing: Develop blog posts and articles on the importance of reducing screen time and the benefits of audio learning for children.

Distribution Strategy:

  • Direct-to-consumer (D2C) Mobile App: Offer a user-friendly app with subscription options and parental controls.
  • Partnerships with Educational Institutions: Collaborate with schools and preschools to introduce Vobble as a learning resource.
  • Content Aggregation Platforms: Explore partnerships with platforms like Spotify Kids or Apple Music to expand reach.


  • Unique Selling Proposition (USP): First-mover advantage in the immersive audio entertainment space for children in India.
  • Experienced Founders: Strong leadership team with expertise in business development, marketing, and child development.
  • Investor Backing: Funding from Shark Tank India provides resources for growth and expansion.


  • Low Brand Awareness: Building brand recognition in a competitive market dominated by free audio options.
  • Content Creation Costs: Maintaining a high-quality library of original audio content can be expensive.
  • User Acquisition: Attracting new subscribers and competing with established players.

Reasons for Potential Success:

  • Addressing a Growing Need: Vobble caters to the increasing demand for screen-time alternatives for children.
  • Focus on Quality and Education: Vobble prioritizes high-quality content with educational value.
  • Data-driven Approach: Utilizing data analytics to optimize marketing strategies and content development.

Mitigation Strategies:

  • Strategic Partnerships: Collaborate with brands and institutions to increase visibility and credibility.
  • Freemium Model: Offer a limited free tier with premium features to incentivize subscriptions.
  • Community Building: Foster a community of parents who value Vobble’s educational and entertaining content.

Future Business:

  • Content Expansion: Continuously develop new and engaging audio content across various formats.
  • International Expansion: Explore opportunities to enter new markets with similar demographics.
  • Technology Integration: Incorporate interactive elements and gamification features to enhance the user experience.

Roadmap to Increase Valuation:

  • Achieve significant subscription growth by exceeding user acquisition targets.
  • Secure additional funding to support content creation, marketing efforts, and potential international expansion.
  • Demonstrate strong brand-building and customer engagement strategies.
  • Maintain a focus on profitability and demonstrate a clear path to a


Vobble has a strong vision and a unique product offering. By addressing key challenges and implementing effective strategies, the company can achieve its goals and become a leading player in the audio content market for kids.

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