Categories Beauty lifestyle

Yes Madam Shark Tank India Episode Review

Yes Madam Shark Tank India Episode Review

Website Information:

  • Website:- Yes Madam
  • Built on JavaScript frameworks.
  • Boosts Good SEO and work with Microsoft advertising.
  • ORGANIC TRAFFIC:- 358,326 organic visitors per month.


The Founders are Akanksha Vishnoi, Aditya Arya, and Mayank Arya.

Key Points:

  • Yes Madam is a salon-at-home service provider that offers a variety of beauty services like haircuts, facials, waxing, etc.

  • The founders of Yes Madam pitched their business on Shark Tank India Season 3, seeking an investment of ₹1.5 crores for a 10% equity stake.

  • The sharks were impressed with Yes Madam’s business model and growth potential, but they had some concerns about the company’s profitability and competition from Urban Company.

  • Aman Gupta, Peyush Bansal, and Vineeta Singh made offers to Yes Madam, but the founders ultimately decided to go with Peyush Bansal’s offer of ₹1.5 crores for a 15% equity stake.

Yes Madam Shark Tank India Episode

Detailed Summary:

Yes Madam is a salon-at-home service provider founded in 2016 by Akanksha Vishnoi, Aditya Arya, and Mayank Arya. The company offers a variety of beauty services like haircuts, facials, waxing, etc., at the customer’s doorstep.

The founders of Yes Madam pitched their business on Shark Tank India Season 3, seeking an investment of ₹1.5 crores for a 10% equity stake. They highlighted the company’s strong growth potential, citing India’s large and growing market for beauty services.

The sharks were impressed with Yes Madam’s business model and growth potential. However, they had some concerns about the company’s profitability and competition from Urban Company, a well-established player in the salon-at-home market.

Aman Gupta, Peyush Bansal, and Vineeta Singh made offers to Yes Madam. Aman Gupta offered ₹1.5 crores for a 20% equity stake, Peyush Bansal offered ₹1.5 crore for a 15% equity stake, and Vineeta Singh offered ₹1 crore for a 12% equity stake.

The founders of Yes Madam ultimately decided to go with Peyush Bansal’s offer of ₹1.5 crores for a 15% equity stake. They felt that Peyush Bansal’s experience and expertise in the e-commerce industry would be valuable in helping Yes Madam grow its business.


Yes Madam’s pitch on Shark Tank India was a success. The company secured an investment of ₹1.5 crores from Peyush Bansal, which will help it expand its operations and reach new customers. Yes Madam is a promising startup that could potentially disrupt the salon industry in India.

Thoughts on the business:

I think Yes Madam has a lot of potential to succeed. The salon-at-home market is a large and growing market, and Yes Madam is well-positioned to capitalize on this growth. The company has a strong team with experience in the beauty industry, and it has a sound business model. I believe that Yes Madam can become a leading player in the salon-at-home market in India.

Yes Madam Shark Tank India Review Website Data

Yes Madam Shark Tank India Review Website Data

WebsiteYes Madam
TechnologyJavaScript frameworks
Digital AdvertisingSEO optimization, Microsoft advertising
Organic Traffic358,326 visitors per month
FoundersAkanksha Vishnoi, Aditya Arya, Mayank Arya
BusinessSalon-at-home beauty services (haircuts, facials, waxing, etc.)
Shark Tank India PitchSought ₹1.5 crore investment for 10% equity
Sharks’ ImpressionImpressed by model and potential, concerned about profitability and competition
Aman Gupta₹1.5 crore for 20% equity
Peyush Bansal₹1.5 crore for 15% equity
Vineeta Singh₹1 crore for 12% equity
Final Deal₹1.5 crore for 15% equity with Peyush Bansal
ConclusionSecured investment for expansion and growth
PotentialPromising startup with potential to disrupt the salon industry
SectionKey PointData/MetricSource
Business Potential in IndiaMarket Size (Beauty & Personal Care)$53.2 billion by 2025 (CAGR 9.13%)India Brand Equity Foundation
Salon Segment Market Size$10.4 billion (CAGR 14.2%)India Brand Equity Foundation
Rising Disposable IncomeFuelling demand for premium beauty servicesN/A
Convenience FactorAppealing to busy consumersN/A
Total Addressable Market (TAM)Target AudienceUrban women aged 18-55 with $10,000+ monthly incomeNielsen
Market SizeApproximately 80 million potential customersNielsen
Ideal Target AudienceDemographicsWomen aged 25-45 in major Tier 1 & Tier 2 citiesN/A
PsychographicsTime-conscious, image-conscious, tech-savvy, convenience-seekersN/A
Marketing StrategyDigital MarketingSEO, social media marketing, influencer marketing, content marketingN/A
App & Website OptimizationEnhance UX, personalize recommendations, offer loyalty programsN/A
CollaborationsPartner with fashion brands, fitness centers, influencers, co-working spacesN/A
Referral ProgramsEncourage existing customer referralsN/A
Content & Digital Marketing StrategyContent CreationHigh-quality, engaging tutorials, tips, trends, user-generated contentN/A
Targeted AdvertisingReach specific demographics on social media platformsN/A
Influencer MarketingBuild brand awareness and trustN/A
SEO OptimizationEnsure easy discoverabilityN/A
Distribution StrategyMobile AppFocus on seamless booking, service selection, payment, trackingN/A
WebsiteOffer online booking, service information, promotionsN/A
PartnershipsCollaborate with salons and beauty professionalsN/A
Competitive AdvantagesWide Range of ServicesCater to diverse beauty needsN/A
Qualified ProfessionalsEnsure quality service and satisfactionN/A
Technology-Driven PlatformSeamless booking, convenient app, personalized recommendationsN/A
AffordabilityCompetitive pricing compared to traditional salonsN/A
ChallengesHigh CompetitionEstablished players like Urban Company & smaller salonsN/A
Maintaining Service QualityScaling while ensuring consistent qualityN/A
Marketing & Acquisition CostsReaching target audience and acquiring new customersN/A
Customer Trust & Brand AwarenessBuilding recognition in new service modelN/A
Success FactorsCustomer ExperienceExceptional service, personalized recommendations, responsivenessN/A
Technology InvestmentEnhance app/website, AI-powered recommendations, streamlined processesN/A
Strategic PartnershipsCollaborate for new customers and service offeringsN/A
Data-Driven Decision MakingAnalyze user data for preferences and personalizationN/A
Mitigation StrategiesCompetitive DifferentiationUnique services, flexible booking, attractive pricingN/A
Quality Control MeasuresStringent training, performance evaluations, customer feedbackN/A
Cost-Effective MarketingUtilize social media, influencer marketing, targeted advertisingN/A
Brand Building InitiativesCollaborate with influencers, participate in industry events, leverage PRN/A
Future RoadmapService ExpansionInclude men’s grooming, wellness, bridal packagesN/A
New City EntryTarget Tier 2 & Tier 3 cities with growing demandN/A
Franchise ModelPartner with local entrepreneurs for wider reachN/A
Technology InvestmentDevelop AI-powered chatbots for customer service, recommendations, consultationsN/A
Increasing ValuationSustainable Revenue GrowthFocus on customer acquisition, retention, increasing average order valueN/A
ProfitabilityStreamline operations, optimize costs, explore additional revenue streamsN/A
Strong Brand BuildingInvest in marketing, PR, brand awareness initiativesN/A

Yes Madam: Salon-at-Home Service Provider – Business Plan

Yes Madam Shark Tank India Episode Review

1. Business Potential in India:

  • Market Size: The Indian beauty and personal care market is estimated to reach $53.2 billion by 2025, growing at a CAGR of 9.13%. The salon segment specifically is valued at $10.4 billion and is expected to grow at 14.2% CAGR. (Source: India Brand Equity Foundation)
  • Rising Disposable Income: Increasing disposable income among women, particularly in urban areas, fuels demand for premium beauty services.
  • Convenience Factor: Salon-at-home services offer convenience and time-saving benefits, appealing to busy consumers.

2. Total Addressable Market (TAM):

  • Urban women aged 18-55 with a disposable income above $10,000 per month. This segment comprises approximately 80 million potential customers. (Source: Nielsen)

3. Ideal Target Audience:

  • Demographics: Women aged 25-45 residing in major Tier 1 and Tier 2 cities, working professionals, mothers, homemakers.
  • Psychographics: Time-conscious, image-conscious, tech-savvy, convenience-seekers, open to trying new trends.

4. Marketing Strategy:

  • Digital Marketing: Focus on SEO, social media marketing (Instagram, YouTube), influencer marketing, and content marketing (blogs, articles, tutorials).
  • App & Website Optimization: Enhance user experience, personalize recommendations, and offer loyalty programs.
  • Collaborations: Partner with fashion brands, fitness centers, influencers, and co-working spaces for promotions and targeted reach.
  • Referral Programs: Encourage existing customers to refer friends and family.

5. Content & Digital Marketing Strategy:

  • Create high-quality, engaging content: Tutorials, tips, trends, behind-the-scenes glimpses, user-generated content.
  • Utilize targeted advertising: Reach specific demographics and interests on social media platforms.
  • Collaborate with relevant influencers: Increase brand awareness and trust among the target audience.
  • Optimize website and app for SEO: Ensure easy discoverability through organic search.

6. Distribution Strategy:

  • Mobile App: Focus on seamless booking, service selection, payment, and tracking.
  • Website: Offer online booking and information about services, stylists, and promotions.
  • Partnerships: Collaborate with salons and beauty professionals to expand reach and service offerings.

7. Competitive Advantages:

  • Wide range of services: Cater to diverse beauty needs across hair, skin, and nails.
  • Qualified and trained professionals: Ensure quality service and customer satisfaction.
  • Technology-driven platform: Seamless booking, convenient app experience, and personalized recommendations.
  • Focus on affordability: Competitive pricing compared to traditional salons.

8. Challenges:

  • High competition: Established players like Urban Company and smaller salons.
  • Maintaining service quality: Scaling while ensuring consistent quality across diverse beauty professionals.
  • Marketing & acquisition costs: Reaching a targeted audience and acquiring new customers in a competitive landscape.
  • Customer trust and brand awareness: Building brand recognition and trust in a relatively new service model.

9. Success Factors:

  • Focus on customer experience: Provide exceptional service, personalized recommendations, and timely responsiveness.
  • Invest in technology: Enhance the app and website, integrate AI-powered recommendations, and streamline booking processes.
  • Strategic partnerships: Collaborate with complementary businesses to reach new customers and expand service offerings.
  • Data-driven decision making: Analyze user data to understand customer preferences and personalize marketing efforts.

10. Mitigation Strategies:

  • Competitive differentiation: Emphasize unique services, flexible booking options, and attractive pricing.
  • Quality control measures: Implement stringent training programs, performance evaluations, and customer feedback mechanisms.
  • Cost-effective marketing: Utilize social media, influencer marketing, and targeted advertising efficiently.
  • Brand building initiatives: Collaborate with relevant influencers, participate in industry events, and leverage public relations opportunities.

11. Future Roadmap:

  • Expand service offerings: Include men’s grooming, wellness services, and bridal packages.
  • Enter new cities: Target Tier 2 and Tier 3 cities with growing disposable income and demand for beauty services.
  • Franchise model: Partner with local entrepreneurs to expand reach and brand presence.
  • Invest in technology: Develop AI-powered chatbots for customer service, personalized recommendations, and virtual consultations.

12. Increasing Valuation:

  • Achieving sustainable revenue growth: Focus on customer acquisition, retention, and increasing average order value.
  • Profitability: Streamline operations, optimize costs, and explore additional revenue streams.
  • Building a strong brand: Invest

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