Decode Age Business from Shark Tank India Season 3 Episode 14

1. Decode Age Shark Tank India Episode Business Overview:
   • Decode Age is a longevity-focused company that presents solutions based on the understanding of medical science data to slow down and reverse biological aging.
   • The company offers a range of supplement products designed for various health needs.
2. Decode Age Founders:
   • Parth Amin, Darshit Patel, and Rakesh Somani are the founders.
   • Parth Amin has a background in network engineering and is also a founder of Wowl Cloud Ops LLP and City Broadband.
   • Darshit Patel has educational qualifications in drug design, biomedical science, and chemistry.
   • Rakesh Somani has studied business administration and management at various universities globally and was a director at Sumicot Limited before Decode Age.
3. Product and Approach:
   • The product range is presented with a P4 approach – Predictive, Preventive, Personalized, and Participatory.
   • Their solutions aim to slow down and potentially reverse aging using various testing protocols and personalized supplement nutrient combinations.
4. Business Statistics:
   • Launched on March 23, the business has acquired 20,000 customers.
   • The product range includes 10 SKUs.
   • Started with an initial investment of ₹1 crore.
   • The global market size for NMN (a key component) is $500 million.
   • Decode Age offers a testing service priced at ₹20,000 to determine biological age.
5. Financials:
   • Current annual revenue run rate is ₹11 crore.
   • Monthly burn is between ₹8-9 lakh.
   • Raised ₹1.13 crore on October 22 at a valuation of ₹60 crore.
6. Equity Structure:
   • Only 1.9% equity dilution so far, with the remaining equity split among the three founders.
7. Shark Tank Pitch and Deal:
   • Decode Age pitched for ₹1 crore for 1.25% equity but secured a deal of ₹1 crore for 2.25% equity and 1% royalty until ₹1.5 crore is recouped, valuing the company at ₹44.44 crore.
   • Anupam Mittal was the investing shark.
8. Sharks’ Concerns and Feedback:
   • Concerns were raised about measuring biological age and the efficacy of supplements.
   • Sharks emphasized the need for validation and building trust in the market.
   • The unique challenges of the Indian market and the necessity for market entry strategy adjustments were highlighted.
9. Conclusion:
   • Decode Age, with its unique approach to addressing aging concerns, successfully secured a deal in Shark Tank India Season 3, Episode 14.
   • The founders showcased a blend of medical and business expertise in presenting their innovative solutions.
10. Post-Shark Tank Insights:
    • The deal with Anupam Mittal involves ₹1 crore for 2.25% equity and a 1% royalty until ₹1.5 crore is recouped.
    • The Shark Tank episode aired on February 8, 2024.
11. Website and Marketing:
    • The website, built on Shopify, actively engages in SEO, competing for over 2000 keywords, attracting more than 3000 monthly visitors.

1. Decode Age Vision:
   • Decode Age envisions providing solutions by understanding medical science data to enhance people’s health and slow down the aging process.
2. Language and Localization:
   • The business pitch was presented in Hindi, reflecting a localized approach for the Indian audience.
3. Future Challenges and Opportunities:
   • The business model may undergo significant changes in the next 10 years.
   • Challenges include potential market entry issues and concerns about product pricing and trust-building.
4. Impact of Business Investment on Longevity Science:
   • The discussion delves into the potential impact of business investments on longevity science, exploring the effects of a new business model after a decade.
5. Business Model Evolution:
   • The Shark Tank judges express the need for adjustments in the business model to adapt to changing market conditions over the next decade.
6. Validation and Market Trust:
   • The Sharks emphasize the importance of validation, especially in a market where similar supplements are gaining acceptance, and the challenge lies in building trust among consumers.
7. NMN Ban and Market Dynamics:
   • The ban on NMN in some global markets is acknowledged, but Decode Age founders express confidence in the Indian market’s acceptance of their diverse solutions.
8. Shark Tank India Season 3 Episode Information:
   • Episode 14 of Shark Tank India Season 3 featuring Decode Age aired on February 8, 2024.
9. Request for Comments:
   • The audience is encouraged to share thoughts on any other business product addressing age-related concerns and to comment on the diverse business opportunities and challenges presented in Shark Tank India Season 3.